Free tool
Find the words your brand lives by.
A five-minute quiz. Answer a few quick questions, picture your brand, choose the words that fit, then narrow them to the four to six that will guide everything you create.
The exercise
Five steps, five minutes.
Your notes stay private. At the end, we ask for your email to send your five-page brand profile.
What to do with them
Put your words to work.
You will use these words to guide everything you create, so give them a proper test.
Test them against pictures
Search image banks and Pinterest using your words, or your word plus logo, home decor or fashion. Does what you find line up with what you picture for your brand? If not, keep tweaking.
Try them in your messaging
Can you see yourself using these words on a regular basis? If not, swap one for a descriptive word that comes more naturally to you.
Check the synonyms
Look up the synonyms of your favorite words. You may discover one that is slightly better.
FAQ
Good to know.
How long does it take?
About five minutes, across five short steps.
What will I end up with?
Four to six words for your brand at its best, and a five-page brand profile that we email to you as a PDF. You can also save it straight from the page.
Do I need to sign up?
You’ll need an email address to see your words. We send your profile there and add you to our email list, and you can unsubscribe any time.
Is what I write private?
Your notes stay on your device and are never sent anywhere. Only your email and the words you choose are sent, so we can send your profile.
Next step
Want a brand built on those words?
Bring them to a branding project and we will turn them into a logo, colors, type and a voice.